Representation of women in music video

Women in the music industry are usually represented as slim women who wear often very revealing clothing that goes with there very sexual dance routines. Both the artists and the record labels want to be seen in a certain light so they are able to sell more. The way they think that this is done is by having attractive women who are are trying to attract the male gaze.

Beyonce is a world wide name know because of the success she has had through destiny's child and through her solo career. Beyonce's 2011 song Run the world (girls) was not a storming success but didn't do that badly either. Beyonce's rule the world is an example of a music video where the lyrics mean one thing and the video is showing almost the complete opposite. The lyrics are all about the power women have in the would and how women are almost in control of everything including men. However the video give a very different impression, by the fact the way the women 'take on' the men was by wearing raunchy clothing and at times using quite sexual dancing. What I thought was funny was the only two people who were on the females side who were not wearing revealing clothing would be the two back up dance who were both men. The video unlike the lyrics is more showing how men are in charge and how women are more looking for the male gaze. This is very much undermining the lyrics and what they are trying to say.

Another video I looked at was Benny Benassi's Satisfaction. Benny Banassi is an Italian DJ and record producer. He is very well known in place such as Italy and Spain. His is best known for his 2002 summer hit  Satisfaction. The original music video was of and almost still picture of the band with a lot of graphic throughout the video. Then the record label gave it a new video in order for more people to want to see it. The new music video solely contains thin women in bikini's using power tools while swaying their hips into the camera. The whole video is aimed at men and attracting that male gaze. At times it boarders on being funny!! However the video also sends across the message to all young women who see it that the key to success is the be jumping and dancing around in bikini's. This could have a major influence on how these women dress and act later on in life.